Jay-Z sure has the life. He rolls with Beyonce, runs a chain of clubs, co-owns a basketball team, and retires from music—then returns from retirement—every six months. But despite the bling, our man Hova, as he is also known, is a man of the people, his 99 problems notwithstanding. So he’s commissioned architect David Ashen of D-ash Design to create an upscale mobile lounge designed to let his fans taste the nectar of success—oh, and also showcase the new premium line for Rocawear, his clothing collection. Called RocPopShop, the temporary store looks like a film-set trailer. But inside it spares no luxury, featuring mohair sofas, suede walls, custom zebra-wood cabinetry, a 46-inch flat screen TV, and a custom gaming zone. It debuts April 14 at the intersection of Pacific and Fifth Avenues, in Jay-Z’s native Brooklyn; it stays until May 3, when it heads off across the country.