As a designer of contemporary furniture and lighting, Jason Miller has experienced the lack of opportunities for American talent firsthand. So he’s done something about it. Last week he officially unveiled the first collection for Roll & Hill, his New York City-based company that manufactures high-end contemporary lighting products for, as he puts it, the underserved U.S. market. The first batch of pieces—from such homegrown designers as Miller, Lindsay Adams Adelman, Paul Loebach, Rich Brilliant Willing, and Sara Cihat and Michael Miller—intend to appeal specifically to American consumers in their use of familiar cultural references and materials. Costing between $2,000 to $10,000, the fixtures are made on demand in Brooklyn with a lead time of two to three weeks (as opposed to the usual two to three months). And unlike most contract goods, the lights will be available to the public directly through the company’s web site, rather than through a third-party agent.