Sometimes you just need to take matters into your own hands. Case in point is Souda, a design collective founded in September 2012 by three recent graduates from Parsons The New School for Design. Comprising Isaac Friedman-Heiman, Shaun Kasperbauer, and Luft Tanaka, the company designs and manufactures furniture, lighting, and home decor, combining in-house production with components produced by local machinists, woodworkers, and metal shops. (It’s a model similar to that pioneered by fellow New York City-based design outfits Rich Brilliant Willing, Lindsey Adelman, and Roll & Hill, all of which also specialize in small-batch production.) And while Souda has it own built-in cheering section (the company name roughly translates into “Oh, yeah!” in Japanese), the public has started to take notice. French fashion designer Isabel Marant commissioned a set of custom Kreten side tables for her London showroom, while the trio also designed a one-of-a-kind lighting solution for Maiden Lane eatery in New York’s East Village.