The most effective packaging conveys a product’s story rather than using bells and whistles to distract from it—or compensate for it. Case in point is the excellent solution Stockholm Design Lab created for Sav, a sparkling wine made from birch sap. The tale goes that 9,000 year ago, when the inland ice drew back from Jämtland, the region in Sweden from which Sav comes, the birch was the first tree to reach for the skies again. When humans returned to the area, it was the first tree they noticed. They tapped it for its sap, which they drank to greet the coming of spring. SDL shared this story by creating a bottle wrap that is a modern interpretation of birch bark. It features a white background with a bold black slash, with the faint outlines of other trees in the distance. When the bottles are placed next to each other, they look a like a forest, re-enforcing Sav’s contents and origins. (Via PSHK)